Ocre/Ochre(/ˈoʊkər/OH-kər; fromAncient Greekὤχρα(ṓkhra)fromὠχρός(ōkhrós)'pale')
an earth pigment tied to the first marks humans made on walls.
We see clothing in a similar way:
something lived in and personal, a way to carry identity, movement, and nuance through everyday life.
While we are based in Alberta, our pieces are produced in Brazil, where our roots are.
The craft, fabrics, and techniques reflect a different relationship to clothing and produce a different rhythm, one that values movement, texture, and how a garment feels when worn.
OCRE
The name Ocre comes from an earth pigment tied to expression and the first marks humans made on walls. We see clothing in a similar way:
something lived in and personal, a way to carry identity, movement, and nuance through everyday life.
Ocre is for those who make, shape, and observe.
Ocre is for those who make, shape, and observe.
Writers, sculptors, artists, DJs, makers, and anyone whose creative world spills into how they dress. Rooted in expression, craft, and intention, this is how we make, and who we make for.